INFOTECH SOLUTIONS AT BROADCAST ASIA 2008

Date: 17 - 20 June 2008

Gen21 – Broadcast Management System has been a market leader in Indonesia with major TV channels such as Indosiar, SCTV, ANtv, O Channel among others and Zoom channel of the Times of India group in India.

MNC - the biggest Media Group of Indonesia has 3 national channels and over a 100 radio stations selected Gen21 to enhance their broadcasting operations, “after an elaborate evaluation with the assistance of Ernst &Young as our consultants. In our evaluation we considered the major Broadcast management System vendors from all over the world.” –Pak Sulistyo, MNC. The evaluation was done on various parameters like Functionality & features support, past references, cost etc The deal was signed for Implementation of Gen21 in their 3 stations RCTI, TPI & Global. The project is estimated to last for 5 months and will involve activities like Integration with Harris Automation, Oracle Finance and data migration from existing system to Gen21 in addition to other implementation activities.

Gen21 BMS is a comprehensive, versatile, functionally rich and enterprise-wide business solution for broadcasters, which intelligently extends the boundaries of broadcasting with smart innovations.

Gen21 BMS comprises of modules like Scheduling, Sales, Traffic, Presentation, Promo, Acquisition, Tape Library, and Program Costing and has been successfully integrated with the Master Control and Finance systems to ensure smooth operations within the enterprise. Built on proven Oracle technologies and object oriented programming concepts, Gen21 unfailingly supports business critical applications while delivering competitive advantage through reduced operational and system costs and increased efficiencies. This ready to use package minimizes the learning curve through the use of a user-friendly interface, easy setup, speedy implementation and comprehensive documentation. Gen21 is 100% functional and is currently used at various TV Channels in India and Indonesia for last 6 years including the best rated and the biggest stations.

Gen 21 is unique because:

* It integrates the back office operations of the TV stations by providing End to End Enterprise wide system.
* Open System that talks to other systems like Master Control and Accounting packages to ensure smooth operation.
* WEB based online Sales that ease up the operations of Media Buyers and Broadcasters and provides real time status updates and reports instantly.
* Dynamic Alert System, which sends System or e-mail alerts in case some exception is encountered.
* Can be customized to special requirements such as late order etc
* Gen21 is value add to the small regional broadcasters, for whom selling airtime can be done through integrated Gen21 platform. It’s otherwise difficult for regional broadcasters to find a platform / market to sell.

Special features include:

* User Friendly GUI Based. Ensures Single Point Data Entry and Drag and Drop Features.
* Frame Accurate System
* Integration with Master Control and Accounting Systems.
* Multi Region and Multi Currency System. Processes all regional Logs together and takes care of Time gaps across the regions.
* Fully parameterized system, which can be tailored to suit the unique SOP of the broadcaster just by setting parameters.
* Flexible and Extensive reporting. Provides WEB based reports, which can also be viewed on mobile devices.
* Multi Tier Security.
* Latest Technology – Oracle, Power Builder, XML, Oracle 9iAS/10G.

The system is modular and totally integrated, with each module driving a different element of the broadcast value chain, working together seamlessly.